Reynolds Parchment Paper

The first radio ad you can actually smell.

We wanted people to know what it smelt like to have perfectly baked chocolate chip cookies using Reynolds Parchment Paper. It just so happened that downtown Chicago produces the smell of warm chocolate every day thanks to Blommer's Chocolate Factory. We pin-pointed the smell zone radius and worked with iHeart Radio to create a custom geo-fence around it. We then aired our radio ad to just the people in the smell zone so they could get the full experience.