REYNOLDS WRAP / VIDEO STUNT
Is it real?
A stunt?
We kept the fans guessing.
Cubs first baseman made a bet with Reynolds Wrap that if the Cubs won the World Series, the brand would have to change its name to Rizzo Wrap. Well, at least that was the story we wanted to tell on April Fools after the World Series win. We faked a news cast with Rizzo announcing the rebrand and after multiple talks with the CEO the brand’s name was changed (temporarily). Fans went wild over it, the press ate it up and I got to re-design a 70-year-old product. We also filmed digital content including a mockumentary about Rizzo’s love for grilling.
Chef's Table meets E:60
to keep with the gag, we introduced Anthony Rizzo's alter ego, Chef Rizzo.
