boob pit / agency initiative
Giant boob balloons teach women how to check themselves.
Me and a small team at Havas concepted, designed and built an immersive experience in Havas’s lobby for Breast Cancer Awareness Month. People could learn how to self-check themselves while playing in a pit full of giant balloons that looked like breasts. The custom Snapchat lens made it easy for people to share content and give back at the same time. Donations went to Giuliana Rancic’s FAB-U-WISH foundation.
Graphic posters broke down the how-to basics of self-exams
Snapchat was used as currency
$1 was donated to Fab-U-Wish Foundation every time someone used the lens
