reynolds plastic wrap
The worlds shortest victory song celebrates a big innovation in the kitchen.
Plastic wrap sucks. If you haven’t sliced your hand or thrown a box across the kitchen, you’re one of the lucky ones. Reynolds came up with a way to end all that misery with one little slide cutter. It seems small but this. is. BIG. We hired award-winning composer Jeff Russo to create the world’s shortest victory song to celebrate this small but big innovation in the kitchen.
70 instruments playing for less than 7 seconds. Here’s how.
We brought the victory to print & social as well.
