The Bet: If the Cubs win the World Series, Reynolds Wrap has to change their name to Rizzo Wrap.

To launch the partnership with Rizzo and Reynolds, we held a fake press conference on April Fool's day announcing the brand name change. The majority of people thought it was an April Fools joke. We let social media debate for awhile. 

To fuel the partnership, we created an E60-style mockumentary video about Rizzo's first passion. Cooking.